Connie Wilder opens a small sandwich shop in downtown Brenham, Texas featuring quiche, salads, and sweets such as Blue Bell Ice Cream and candy. The "Must Be Heaven" name is derived from a 1970's Blue Bell Ice Cream advertisement which answers the question as to why their ice cream tastes so good! The answer is..."because the cows think Brenham must be heaven."
Shirley Syptak parts from her nursing vocations to take over ownership of Must Be Heaven. Under her lead, the menu is expanded to include homemade pies.
Must Be Heaven moves into its current location and the former location of Western Auto at 107 W Alamo St.
Traci & Charlie Pyle purchase the Brenham location as the first franchise from Shirley Syptak.
Navasota, Texas store is relocated to Bryan, Texas near St. Joseph's Hospital.
Donna & Baine Morrow open their first franchised location next to The Med on Rock Prairie Road in College Station, Texas
The Morrows purchase the Bryan Must Be Heaven.
Must Be Heaven - Brenham is recognized by the Texas Downtown Association as the "Best Downtown Business" in the state at annual conference in Temple, Texas.
The Morrows again expand their franchise presence by opening a third location in a revitalized downtown Bryan, Texas.
Must Be Heaven celebrates its 30th Anniversary.
Traci & Charlie Pyle gain a controlling interest in the Must Be Heaven parent company and begin searching for qualified franchise candidates and select locations within the state of Texas.