Corporate History
November 1982:
Connie Wilder opens a small sandwich shop in downtown Brenham, Texas featuring quiche, salads, and sweets such as Blue Bell Ice Cream and candy. The "Must Be Heaven" name is derived from a 1970's Blue Bell Ice Cream advertisement which answers the question as to why their ice cream tastes so good! The answer is..."because the cows think Brenham must be heaven."
1987:
Shirley Syptak parts from her nursing vocations to take over ownership of Must Be Heaven. Under her lead, the menu is expanded to include homemade pies.
1994:
Must Be Heaven moves into its current location and the former location of Western Auto at 107 W Alamo St.
1999:
Traci & Charlie Pyle purchase the Brenham location as the first franchise from Shirley Syptak.
2000:
Navasota, Texas store is relocated to Bryan, Texas near St. Joseph's Hospital.
2002:
Donna & Baine Morrow open their first franchised location next to The Med on Rock Prairie Road in College Station, Texas
2003:
The Morrows purchase the Bryan Must Be Heaven.
2008:
Must Be Heaven - Brenham is recognized by the Texas Downtown Association as the "Best Downtown Business" in the state at annual conference in Temple, Texas.
2009:
The Morrows again expand their franchise presence by opening a third location in a revitalized downtown Bryan, Texas.
Nov 2012:
Must Be Heaven celebrates its 30th Anniversary.
2015:
Traci & Charlie Pyle gain a controlling interest in the Must Be Heaven parent company and begin searching for qualified franchise candidates and select locations within the state of Texas.